How Often Do You Post?

It astounds me sometimes to see people posting to their blogs every day in addition to running their writing businesses.

I’ve been looking around at other writers’ blogging habits to figure out what the norm is. There are plenty of people who post quality content every day; some blogs I read regularly, like The Article Writer Blog, Writing Thoughts, and ChrisBlogging, have all managed to find ways to deliver on-topic content on a more-or-less daily basis.

Not every writer does, however. Some manage to get around the “thou shalt post every day” creed in creative ways, like the guest posts over at InkThinker. Others simply post on a regular non-daily schedule. Bob Bly posts once a week on his blog, and for goodness’ sake—if it’s good enough for Bob Bly, it’s good enough for me.

I feel Matt Ambrose at the Copywriter's Crucible said it best, however: when it comes to blog posts or articles, quality matters. If you really want to impress your prospects with your knowledge and expertise, your blog posts need to be in-depth, well-written and well-researched: not just parrotings of the latest news and developments. I worry that, at least for me, posting too often could mean a degeneration in content. Matt posts once a week, and he always comes up with something worth reading.

I think some writers can deliver great posts on a daily basis, but for those who can’t, it’s better to stick with a less-frequent schedule—as long as it’s regular. For me, I think I’ll stick with two or three times a week. I’d love to hear from other bloggers on how they decided on their schedules, how their traffic is affected, and how they manage to stay consistent.