Monday, September 17, 2007

How Often Do You Post?

It astounds me sometimes to see people posting to their blogs every day in addition to running their writing businesses.

I’ve been looking around at other writers’ blogging habits to figure out what the norm is. There are plenty of people who post quality content every day; some blogs I read regularly, like The Article Writer Blog, Writing Thoughts, and ChrisBlogging, have all managed to find ways to deliver on-topic content on a more-or-less daily basis.

Not every writer does, however. Some manage to get around the “thou shalt post every day” creed in creative ways, like the guest posts over at InkThinker. Others simply post on a regular non-daily schedule. Bob Bly posts once a week on his blog, and for goodness’ sake—if it’s good enough for Bob Bly, it’s good enough for me.

I feel Matt Ambrose at the Copywriter's Crucible said it best, however: when it comes to blog posts or articles, quality matters. If you really want to impress your prospects with your knowledge and expertise, your blog posts need to be in-depth, well-written and well-researched: not just parrotings of the latest news and developments. I worry that, at least for me, posting too often could mean a degeneration in content. Matt posts once a week, and he always comes up with something worth reading.

I think some writers can deliver great posts on a daily basis, but for those who can’t, it’s better to stick with a less-frequent schedule—as long as it’s regular. For me, I think I’ll stick with two or three times a week. I’d love to hear from other bloggers on how they decided on their schedules, how their traffic is affected, and how they manage to stay consistent.

6 comments:

Matthew C. Keegan said...

Hi Jennifer,

Thank you for the mention. As far as blogging every day goes, I manage to do that right now, but it isn't something that I may be able to pull off in the future.

Fairly soon I plan on attending a conference and will not blog for about one week. I really need to work on networking and drumming up some new business, therefore my blog will have to wait.

I write as often as I do simply because I want to. I don't feel compelled, so taking a break works out well for me.

Regards,
Matt Keegan

Matthew C. Keegan said...

Hi Jennifer,

Thank you for the mention. As far as blogging every day goes, I manage to do that right now, but it isn't something that I may be able to pull off in the future.

Fairly soon I plan on attending a conference and will not blog for about one week. I really need to work on networking and drumming up some new business, therefore my blog will have to wait.

I write as often as I do simply because I want to. I don't feel compelled, so taking a break works out well for me.

Regards,
Matt Keegan

Matthew said...

Part of the reason I post once a week is due to the fact that it takes the best part of a morning for me to put a blog post together. My blog is what drives my marketing in terms of SEO and attracting clients so it's time well spent. I think I'd struggle without it.

Once a week suits my strategy as I'm not worried about getting traffic to ads or necessarily positioning myself as a portal for the latest news.

I think frequency is governed by time and what you want to achieve, so it should never be written in stone.

Thanks for linking to the Copywriter's Crucible. I've been following your blog since you started and think your blog posting strategy is going just fine - great fresh, insightful content!

Keep it up!

Matt.

Laura said...

Hi Jennifer!

Thanks for the link. My actual goal is to post between three and five times a week. So far, I've been able to accomplish that.

You might have noticed that I often miss Mondays. Since I must run a personal errand every Monday and still keep up with my work, that is one of the toughest days for me to blog.

Jennifer said...

Thanks for the comments, everyone! Your responses have given me another post idea--something about what different writers want to achieve through blogging. Maybe next week.

--Jennifer

Courtney said...

I try to post a few times each week. I don't do it everyday because I think I'd have a hard time doing quality...and sometimes what I post isn't the best that it could be. I try to post as often as I can, but I also want to do a good job on the posts.