10-Minute Marketing Tip

So I've been getting sick of the job boards. I'm starting to think about doing a postcard mailer campaign to local marketing agencies and web design businesses. But that's a longer project. In the meantime, I've got a ton of work to do this month and not much time to market. But if I want to make sure I have a profitable next month, I can't afford to put off my marketing.

But marketing doesn't have to take hours out of your day. Today I spent a few minutes writing up a quick email message targeting web designers. The pitch? Web designers can expand their services and get an edge over their competitors by offering professional copywriting to go along with their design. I'm a writer who specializes in web copy that sells AND attention-grabbing link bait articles and viral video scripts, so I'm the perfect partner for web-savvy design businesses.

Then I did a quick Google search for web designers. A few clicks gets me to a directory with tons of links to web design sites. I check them out--avoiding super cheap web design sites because they probably won't be serving clients who can afford me--and start emailing the ones that look promising.

My track record is pretty good. So far I've contacted 10 businesses and gotten a response from one--almost immediately after I emailed. Hopefully it will evolve into a business partnership that will be lucrative for both of us. All in well under ten minutes.

How do you market when time is short?