Announcing Catalyst Website Overhaul!

Well, we're really overdue for this: I've officially overhauled my website. Check out the new design!

The site's now much more professional looking than my old website--which I designed myself. It's a much better reflection of my business as it is now--the old website concentrated mainly on content creation. There's an expanded portfoliio section, which I got to organize by both industry and project type. I uploaded some testimonials and have more on the way. And--I'm really excited about this--I now have an article library of online copywriting tips and a monthly newsletter to send to subscribers. Overall, this site will do a MUCH better job selling me than the old one did.

The best part about this website is the ease with which I can set all this stuff up myself. The site was designed by LucidCrew, an extremely talented group of people--seriously, check out their portfolio; it's awesome. They have a content management system called MediaStove that lets you set up your own blogs, e-blasts, forums, and all kinds of other online marketing tools with pretty much zero effort and no programming knowledge. It's a great way for non-tech-savvy website owners (that's me) to use all these great online marketing techniques we always push--without going through a webmaster all the time or teaching ourselves code and Dreamweaver.

Next item on the agenda is an overhaul of THIS site. I've been wanting to do this for a year, and hopefully soon I'll get that done.