Friday, January 2, 2009

A Look Back, a Look Ahead

Last year, I posted my business goals for 2008. Yep, there they are, in all their glory. I had great intentions--I even broke everything down into small, manageable goals. And then life intervened. I really don't like it when that happens.

Here's a look back at what I didn't accomplish--and what I did instead.

Moving to Wordpress.The most important goal from last year was moving this blog off Blogger. As you can see, I'm still on Blogger. And it's not for lack of trying--I tried with Wordpress. I really did. And what I learned was that I am not a designer. Really. I have no eye for these things. And if I want to look professional, I should find people whose strengths lie where mine lack, and pay them. That's what professionals do. I"m going to have to make this a priority in 09.

Streamlining my marketing. Still hasn't happened. I did market more last year, but aggressive marketing still isn't how I get most of my business. I believe, however, that I can get higher paying gigs by actively marketing myself to higher paying clients--rather than just waiting to see what comes along. Lots of work does just come along--enough to do fine without marketing at all--but I need to start taking charge of my career. So I'm keeping this resolution.

Finishing my article marketing. This one I actually did accomplish. Last year my business was still coming largely from Elance; this year none of it was. Many of my new clients this year found me through online searches--my ranking was boosted a lot by this campaign--and from reading (and liking) those articles. A few people contacted me in person to ask if they could use my article marketing pieces in print newsletters, which I allowed--the start of several professional relationships that led to lucrative gigs. Article marketing works.

Passive income streams. It takes a lot of time, and I was focused on other things this year. THis is definitely an ultimate goal of mine, but maybe I'm not ready yet--I'll haul this one out again in a few years once I have these other goals taken care of.

This year, I'm not going to announce any specific resolutions other than growing my business and doing the best I can for my clients. Here's wishing everyone a happy new year full of prosperity.


Lillie Ammann said...

You don't need to be a designer to use WordPress. There are hundreds, maybe thousands, of themes that you can choose from.

I find Blogger user-UNfriendly and highly recommend WordPress. I even use it for all my client Web sites because it so much easier to design than using HTML.

Yuwanda Black said...

Jennifer I so hear you about moving off of Blogger. I'm DYING to do that. I even have a newly designed wordpress site -- that I paid for mind you -- all ready to go. BUT, finding the time to migrate my 300+ pages over from my main site is what's holding me up.

As for passive income, once you experience a taste of it, you'll want to devote more time to it. I'm having great success and can see "retiring" as a freelance writer inside of a year.

That's years ahead of the goal I had set for myself.

Good luck with everything, and best of luck in 2009. May it be your most profitable one yet.


Rebecca Laffar-Smith said...

Making the move from Blogger to Wordpress is NOT as hard as it seems at first glance. Both CMS designers created their systems to make things easy for standard users. Then again, as someone whose primary commissions lately have been people just like Yuwanda and Jennifer, I suppose it just feels easier for me than it might for some.

Give me a shout if you need some help with a custom design or with the action process of moving to a self-hosted Wordpress site. Once you've made the move you'll wish you hadn't waited so long. :-)

All the best for all your goals in 2009 even those you don't state them here. Mine are similar to your own although I've recently wondered if a article marketing campaign would be a great new project for 2009. What do you think?

Speaking of things you'll wish you started now and not later, those passive income streams, don't wait too long. The thing about passive income is it's cumulative so the sooner you start, even if it's just taking one small step today, the quicker and bigger your income will boom.